Overarching Social Media Strategy that spans all platforms

•Cohesive BRAND voice everywhere focused on values

•Vetting all social media content à content calendar

•Managing ad budget across all platforms

Social Media Manager management

•Keep  Instagram and other teams on track, they report to me, I report to Nurah

Optimization & Reporting

•Need to measure, not feel, what channels work best and double down

•Tweak methods as needed